The Allure is a new generation of entry-level Buick sedan, replacing both the
Century and
Regal models that served the brand well for so many years. Known as the
LaCrosse in other markets, the Allure looks and drives more expensive than it is. Buick went back to its roots to compete with the Lexus ES, a sedan that forced the American brand to rewrite its own rulebook for serene luxury.