Cookie Policy

This Cookie Policy (“Cookie Policy”) explains how we use “cookies” and similar technologies on our Website at autotrader.ca (“Website”) and will help you make informed decisions when using our Website.

Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Cookies are used by us as part of our Website, and they are also used by some of our third-party partners. Information gathered through cookies and other similar web technologies (e.g., web storage and identifiers) may include the date and time of website visits and how you are using the particular website or mobile application.

When we use the word “cookies” we are referring to all of the above technologies.

We use cookies for a number of reasons including:

Operating the Website
To understand your browsing sessions on our Website
To see which features of our Website are most popular by counting the number of visitors to a page and,
To provide you with a more satisfying experience.

The cookies we use generally fall into one of the following categories:

Essential Cookies	Cookies that are essential for the operation of the Website.
Session Cookies	Allow the Website to uniquely identify your browsing session on our Website, which allows us to coordinate this information with data from our Website server.
Analytics Cookies	We use this information to improve the Website. Analytic cookies and other information allows us to calculate the aggregate number of people using the Website and see which features of our Website are most popular.

By using the Website, you agree that we may store and access essential cookies on your computer or other devices. You also agree to us storing and accessing certain non-essential cookies that allow us additional functionality or to gather additional information about your use of our Website.

Please see below if you wish to block or delete cookies, or if you would like to withdraw consent to our use of non-essential cookies.

Visitors are provided with the option to navigate to a variety of external websites. When visitors select the option to view content from these websites, they are directed away from the Trader website and to the other site, where a variety of cookies may be used throughout the visit. Trader is not responsible for any cookies used once a visitor leaves the Trader website.

Your browser may provide you with the option to refuse some or all browser cookies. For more information about how to manage browser cookies, please follow the instructions provided by your browser.

Last updated: November 6, 2023